D&B Hoovers Audience Builder
Work Smarter & Win Faster
D&B Hoovers™ Audience Builder is where Sales and Marketing teams unite to reach, resonate, and win target customers. Combine Dun & Bradstreet’s company and contact intelligence with your own customer data to visualize ideal audiences, find opportunities faster, and send to your marketing platform for activation.
Power to Discover
Combine 1st-party customer data with the Dun & Bradstreet Data Cloud to visualize your ideal customer profile and total addressable market.
Market Analysis
Scope total addressable market
Assess market penetration
Target new “adjacent markets” similar to current customer base
GTM Planning
Visualize potential opportunities with as-yet untapped growth potential
Position customers for cross-sell and upsell
Ideal Customer Profiling
“Look-a-like” company and prospect matching
View contact coverage by territory
Prioritize prospects showing surging buyer intent
Power to Target
Shape precise and prioritized marketing audiences backed by intent data, de-anonymized web visitors, technographics, firmographics, contact attributes, and proprietary analytics.
Buying Intent
We flag surging interest and active buying behaviors – giving you a head-start on pre-engaged prospects
Only D&B Hoovers offers three intent options, to provide the most flexibility around scale, precision, and purpose:
Bombora Intent – Access Bombora’s entire taxonomy of 13k+ keywords and exclusive network, to uncover companies actively in-market for the offerings related to your business.
D&B Custom Intent – We’ll build a unique buyer intent model specific to your own business.
Visitor Intelligence – Unmask your own website visitors, because the best prospects come to you
Deep account intelligence
- Essential insights to act first and resonate the strongest:
Growth Trajectory – Track whether a company is growing or shrinking over time
Spend Capacity – Assess a company’s propensity to buy relative to their peers
Decision HQ – Pinpoint specific locations where investment decisions are made
Power to Execute
Easily activate target audiences via direct connectors into HubSpot and Marketo. Your process is our process.
HubSpot & Marketo
Push campaign lists directly to your marketing automation platform
Schedule cadence for automatic data updates
Learn when new prospects meet list criteria
Salesforce, MS Dynamics, & D&B Hoovers
Seamless Sales + Marketing alignment
Shape lead lists in Audience Builder, and assign to a Sales user/group in D&B Hoovers
Enrich CREM with prospect data from the D&B Data Cloud
D&B Hoovers Enables a Unified Force
D&B Hoovers Audience Builder
Assess total addressable market and acquire ideal audiences
Integrate 1st-party customer data and compare against the D&B Data Cloud to create a complete view of your total audience
Push prospects to HubSpot or Marketo, and lead lists to Sales within D&B Hoovers
D&B Hoovers
Filter for ideal sales prospects
Engage customers with reliable email, direct phone, social, and decision HQ intel
Integrate with Salesforce and Dynamics for active follow-up
"From a solution architect and implementation perspective, D&B Hoovers is easy to adopt, easy to implement, and easy to use to discover customer data. The more customer data discovered by D&B Hoovers, the more power to achieve more business growth and success."
"The platform is incredibly user-friendly. It's a simple process that provides the information you are looking for in one spot... Making connections with prospects is getting harder and D&B gives you the resources to have a solid head start, it is a key tool for your marketing research toolbox."
D&B Hoovers — Great Features, Easy to Use
Quickly build prospect lists and research target companies with D&B Hoovers and the wealth of B2B data in the Dun & Bradstreet Data Cloud.
See What D&B Hoovers Can Do For You
Discover the power of D&B Hoovers to help you crush your growth goals with a no-risk, no-obligation free trial