Marketing & Sales
The Data.com Replacement
Dun & Bradstreet and Salesforce Offer Powerful Replacements for Data.com Clean and Prospector
The Data You Depend on with Even Better Functionality
With the retirement of Data.com on the horizon, we've partnered with Salesforce through the AppExchange and Lightning Data to offer you two powerful replacements for both Data.com Clean and Prospector. These pre-integrated solutions benefit your team with automated data quality checks and governance, a view into corporate hierarchies to identify cross-sell and upsell opportunities, easier prospecting, and smarter customer outreach to help build pipeline faster. Your customer data is one of your most valuable assets and your Data.com replacement will have a big impact on how it's managed. Take control now and choose a replacement solution from Dun & Bradstreet.
What is Data.com? | Why Is Data.com Retiring? | Micro-Webinars
The Data.com Prospector Replacement: D&B Hoover
Integrated with Salesforce, D&B Hoovers is a robust sales intelligence solution that features world-class company and contact data, plus powerful prospecting features. Our embedded QuickView Company Profiles turn your Salesforce instance into a more powerful B2B prospecting and account management resource, so your teams can focus on closing more deals instead of hunting for information. You can build pipeline faster with:
- Powerful contacts search and list building tools to ensure your sales pipeline is always filled with qualified leads
- Speed sales cycles by knowing who to contact and what to say thanks to real-time sales triggers, predictive indicators, recent news, deep industry analysis, and more
What is Data.com?
In 2011, Salesforce.com announced the launch of Data.com, a cloud-based solution to help clean data and provide sales intelligence in CRM systems. This launch also announced a new partnership with Dun & Bradstreet to aid the data enrichment and hygiene for company information in Salesforce. Since then, with the industry's most trusted commercial data delivered into Data.com, sales leaders can segment markets and target the most profitable accounts with precision. Salesforce administrators and sales operations leaders use the data to efficiently plan territories, drive custom rules and workflows, and improve overall data governance efforts.
Why is Data.com Retiring?
Since Data.com launched, the Salesforce platform and ecosystem has grown, and data has gotten more specialized. Automated customer and prospect interactions, analytics and face-to-face meetings, determined by underlying information that resides in Salesforce, have become essential in driving revenue growth. As demand for specialized data increased, customers began to ask Salesforce for help integrating and using these new data sets. The Lightning Data platform and AppExchange provide a powerful new way for customers to work with trusted data partners in Salesforce. Lightning Data offerings allow customers to build more intelligent and automated processes to improve overall CRM user adoption and customer success, without the need for IT involvement.
Micro-Webinars
Get up to speed with our 10 minute or less micro-webinars designed to quickly help you learn more as you plan your replacement path.
Account-Based Marketing - Access the Data you need to target the accounts that matter most
Data decay is the enemy of ABM! We'll quickly look at how D&B Hoovers for Salesforce keep you on the right path to a successful ABM engagement when Data.com ends.
Account-Based Marketing - Access the Data you need to target the accounts that matter most
Data decay is the enemy of ABM! We'll quickly look at how D&B Hoovers for Salesforce keep you on the right path to a successful ABM engagement when Data.com ends.
Matching - The Critical Starting Point for Data Quality and Actionable Insights
Matching is not the same as searching. Learn more about what it is, the value of the match, confidence codes, and how matching can influence your overall prospect and customer identification and data governance strategy.
