Shifting Data Attitudes

Growth Depends on Sharing the Responsibility for Data

We asked 1,000+ business leaders across a range of industries and disciplines about their company’s data and how well it supports the crucial — and often collaborative — needs of their organization.

While the majority of survey respondents agree that the primary role of data is to help grow their business, far fewer believe their current data actually contributes to it, and even fewer believe that their data gives their organization a competitive advantage.