Dun & Bradstreet

Marketing & Sales

D&B Eloqua Connector

Provide real-time data enrichment for Eloqua users to accelerate the generation of richer, higher-quality leads that accelerate pipeline growth

Unlock the value of your marketing data


D&B Eloqua Connector helps you standardize, complete and enrich inbound leads in real time. Drive higher conversion rates on your Eloqua landing pages by requiring fewer fields in your forms and appending complete, accurate data after submission.

Normalize, standardize and correct dirty data submitted in Eloqua forms – in real-time

Populate form fields on job function and other contact details from our database of 42M+ B2B contacts

Add in key firmographic details like industry, company size, revenue and the Dun & Bradstreet D-U-N-S® number

Easy, secure integration – set-up takes just minutes

Flexible field mappings that can align to your picklists

DUNSRight and CleneStep™ processes make data actionable by verifying and validating email, phone and social records

How It Works

Dun & Bradstreet’s Eloqua Connector enables you to integrate Eloqua data directly with D&B Optimizer, a secure cloud-based data services platform that helps you unlock the value of the data you work so hard to generate and own. Anchored by the DUNSRight® and CleneStep™ processes, Optimizer provides you with a single view of your customer. Its continuous data management capabilities mitigate risks associated with bad data, increasing your outreach confidence and the quality of your inbound leads.

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We consider Dun & Bradstreet a core piece of everything we do from a campaign perspective.

Ken Ledyard , Director Strategic Alliances , Socius

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