Marketing & Sales
D&B Rev.Up™ABX for Ads
Target the audiences most likely to convert and engage with relevant experiences
More Reach, More Engagement, More Leads
D&B Rev.Up™ ABX for Ads provides the smartest way to optimise returns from your B2B programmatic advertising spend. Our experts provide a flexible managed service that uses the power of the Dun & Bradstreet Data Cloud and our extensive range of over 5 billion IP numbers to reach more of your target accounts with the greatest precision. In addition, D&B Rev.UpTM ABX for Ads delivers a future proof programmatic strategy for the impending cookie-less future.
Read the Siemens Case Study to understand how D&B Rev.UpTM ABX for Ads opened doors for conversations to take place where conventional methods and tools had been unsuccessful.
Read A B2B Marketer’s Guide to Account Based Marketing
Munters Case Study
Target the Right Accounts
Target With Precision
Measure, Optimise, Retarget
Complex B2B Buying Decisions
The customer buying journey is hard: 77% of B2B Buyers state that their latest purchase was very complex or difficult. In addition, B2B companies purchase by committee with 6-10 stakeholders typically involved in a buying decision. IP targeting provides the knowledge that you are targeting people in the right accounts, based on the websites they visit.
Learn how D&B Rev.UpTM ABX for Ads Works
The D&B Rev.UpTM ABX for Ads team provide a comprehensive end to end service to support all your needs including:
Media Buying – Our team provides vast global programmatic media buying experience, along with detailed reports on media spend delivering transparency, focus and efficiency in media spend.
Strategy Development – Our global experience means that we can provide guidance on how to reach key accounts and increased share of voice. This ensures delivery of relevant messaging at the right time, making the most of your marketing budget.
Highly Targeted Audiences – Create audiences from the 600+ million business records in the Dun & Bradstreet Data Cloud and target with precision and efficiency. You can improve audience creation process further by using 1st and 3 party Intent data. Learn more about Intent Data.
Campaign optimisation - As your target accounts engage with your ads, we will analyse results to see where your spend is having the greatest impact in line with your objectives. Optimisation is based on account size, account importance and engagement.
Reporting and recommendations – We produce insightful reporting along with key recommendations to improve results in line with your objectives.
Our team has extensive experience in programmatic media buying and planning. It understands the unique challenges involved and, with the D&B Data Cloud that contains over 600+ million global business records and more than 5 billion IP addresses, can help you get deeper intelligence on your best fit accounts that are most likely to buy now, prioritise your efforts, drive new pipeline and increase your opportunities.
To learn more about D&B Rev.UpTMABX for Web contact us today
Related Products
D&B Connect for Salesforce
D&B Hoovers™
Software & Subscriptions
Create a faster path from prospect to profitable relationship with D&B Hoovers