Marketing Data & Audience Intelligence
Reach the Right Buyers and Activate High-Value Audiences
Connect audience data, buyer signals, and campaign execution to improve targeting precision and overall marketing performance.
Four Ways Marketing Teams Reach Audiences with D&B Data
Identify & Prioritize Target Markets
Website Visitor Identification
Digital Audience Activation
Account-Based Marketing
Ways to Consume D&B Data
Three Ways Anchor Your Marketing Workflows in D&B Data
The same verified D&B Commercial Graph™ delivered in three ways. Choose based on where you are on your AI journey and what's in your existing stack.
Products with Embedded AI
License marketing and audience products with embedded predictive models and audience intelligence. No additional tools required to activate high-value segments and campaigns.
Best fit: teams that want to refine targeting and activate campaigns with AI-driven insights inside familiar marketing platforms.
✓ D&B Hoovers Audience Builder
AI Connectors
Stream verified context directly into your own agents through our MCP server, pre-built MCP connectors, agent-to-agent workflows, and more.
Best fit: teams already building or running custom agents who need a governed context source inside their own AI platform.
✓ D&B MCP Server — verified context for any LLM
✓ MCP connectors — out-of-the-box integrations to agentic platforms in our expansive partner network
✓ Agentic workflows — prebuilt workflows and data samples for supported agentic systems
D&B Direct+ APIs & Data Feeds
Access the extensive D&B Commercial Graph delivered through our REST APIs, batch files, or data-warehouse feeds — so your engineers can integrate it into existing systems, ETL pipelines, and in-house applications on your own terms.
Best fit: teams with established data infrastructure who want full control over how Dun & Bradstreet insights flow through a traditional tech stack.
✓ D&B Direct+ APIs — near real-time entity, risk & hierarchy
✓ Batch & flat-file delivery — scheduled and one-time enrichment at scale
✓ Data-warehouse feeds — delivery into cloud warehouses including Snowflake, Databricks, and BigQuery
Not Sure Which Delivery Option Fits Your Needs?
Our team of solutions architects and data strategists can help you map the right mix of options based on where you are in your AI journey, the tools in your existing stack, and your unique business roadmap.
IMPACT STUDY
Data Management as a Driver for Marketing Success
Misalignment between sales and marketing can lead to prospect confusion, weaker conversions, and wasted marketing spend. Forrester’s Total Economic Impact™ study reveals that organizations using Dun & Bradstreet’s Data Management Solutions achieve stronger alignment across teams, enabling smarter targeting and deeper personalization. By leveraging enriched attributes such as buyer intent, demographic insights, and ownership data, businesses can execute more effective go-to-market strategies—driving measurable improvements in marketing performance and ROI. Download the full study to explore what else they found.
Thought Leadership
Expert Insights from Our Leaders to You
Access the latest business insights and best practices from Dun & Bradstreet's leaders and data experts with thoughts on buyer engagement, filling your pipeline, driving revenue, and more.
Frequently Asked Questions
Common Questions About Dun & Bradstreet’s Marketing Solutions
Marketing data helps teams identify high‑value audiences, refine ideal customer profiles, and prioritize the accounts most likely to convert. With better visibility into intent and engagement signals, marketers can deliver more relevant experiences across channels and improve overall campaign performance.
Modern marketing strategies rely on a combination of business, contact, and behavioral data, including firmographic attributes, intent signals, and engagement insights. Together, these data sources provide a more complete view of audiences and support more precise targeting and personalization.
Marketing data solutions help unify audience insights across platforms, making it easier to engage buyers consistently across channels. By connecting data to activation tools, teams can coordinate campaigns, tailor messaging, and measure performance more effectively throughout the buyer journey.
Marketing teams can use analytics, models, and performance insights to evaluate campaign effectiveness, identify high‑potential opportunities, and refine strategies continuously. This supports more informed decision‑making and helps optimize marketing investment and results.
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