Dun & Bradstreet

Sales Data & Revenue Intelligence

Identify and Prioritize the Right Opportunities to Close More Deals

Surface and prioritize the opportunities that matter most, then engage buyers with the right context at the right time.

How We Enable Your Team

Four Ways Sales Teams Grow Pipeline with D&B Data

Accelerated Sales Prospecting

Identify and engage your best buyers before your competitors can reach them.

✓ Land deals more often.

✓ Increase your win rate.

Account Intelligence, Research, & Prep

Engage with relevancy by equipping sales with actionable intelligence before every interaction.

✓ Improve your win rate.

✓ Increase seller productivity.

Opportunity Identification

Identify new business, cross-sell, and upsell opportunities with intent, predictive analytics, and more.

✓ Increase ASP.

✓ Accelerate sales.

✓ Mitigate churn.

Sales Workflow Automation

Enrich your data and automate outreach.

✓ Increase seller output.

✓ Shrink deal cycles.

Powered by D&B.AI

Delivering the Verified Context Layer for Enterprise AI

Run every sales workflow on the same originated, identity-anchored business data — 640M+ entities, the D‑U‑N‑S® Number, and a century of verified intelligence. No incomplete account views. No missed buying signals. No misaligned outreach.

Explore the D&B Commercial Graph

640M+

Verified business entities

250+

Global markets covered

100B+

Monthly data quality calculations

1.4B

Match points

Ways to Consume D&B Data

Three Ways Anchor Your Sales Workflows in D&B Data

The same verified D&B Commercial Graph delivered in three ways. Choose based on where you are on your AI journey and what's in your existing stack.

Products with Embedded AI

License sales intelligence products with AI, prospecting insights, and workflow automation built directly into them. No new systems required to improve pipeline focus and engagement.

Best fit: teams that want to prioritize opportunities and engage buyers more effectively within existing sales workflows.

✓ D&B Hoovers

Explore D&B Hoovers

AI Connectors

Stream verified context directly into your own agents through our MCP server, pre-built MCP connectors, agent-to-agent workflows, and more.

Best fit: teams already building or running custom agents who need a governed context source inside their own AI platform.

✓ D&B MCP Server — verified context for any LLM

✓ MCP connectors — out-of-the-box integrations to agentic platforms in our expansive partner network

✓ Agentic workflows — prebuilt workflows and data samples for supported agentic systems

See All Connectors

D&B Direct+ APIs & Data Feeds

Access the extensive D&B Commercial Graph delivered through our REST APIs, batch files, or data-warehouse feeds — so your engineers can integrate it into existing systems, ETL pipelines, and in-house applications on your own terms.

Best fit: teams with established data infrastructure who want full control over how Dun & Bradstreet insights flow through a traditional tech stack.

✓ D&B Direct+ APIs — near real-time entity, risk & hierarchy

✓ Batch & flat-file delivery — scheduled and one-time enrichment at scale

✓ Data-warehouse feeds — delivery into cloud warehouses including Snowflake, Databricks, and BigQuery

Explore D&B Direct+

Not Sure Which Delivery Option Fits Your Needs?

Our team of solutions architects and data strategists can help you map the right mix of options based on where you are in your AI journey, the tools in your existing stack, and your unique business roadmap.

Talk to a Solutions Expert

IMPACT STUDY

How Dun & Bradstreet Data Drives Sales

To close high-margin deals, sales teams need accurate customer insights. Forrester’s Total Economic Impact™ (TEI) study shows how Dun & Bradstreet’s data management solutions enabled $5.9M in incremental profit from new sales, contributing to a 2% revenue uplift and improved deal profitability. Download the full study to explore what else was revealed.

Access the TEI Study

Frequently Asked Questions

Common Questions About Dun & Bradstreet’s Sales Solutions

Sales intelligence brings together company, contact, and intent data to help teams identify the right buyers, prioritize high-value accounts, and engage at the right time. It provides the context needed to move beyond static lists and make more informed decisions across the pipeline.

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