AI Use Cases
AI-Powered Use Cases Across Every Enterprise Team
AI Workflows Built on Trusted Identity and Decision Intelligence
Dun & Bradstreet supports enterprise AI across high‑value business workflows — where trust and accuracy matter most.
By embedding verified context directly into decision processes, the D&B Commercial Graph™ serves as a critical checkpoint, providing grounding and verification so autonomous systems can operate with confidence and control. AI systems call on the D&B Commercial Graph to verify identity, enrich context, and deliver decision‑ready insights before action is taken.
For Compliance
Strengthen Compliance Decisions
Apply consistent, explainable decisioning across onboarding, screening, due diligence, and ongoing monitoring to strengthen compliance outcomes.
Third-Party Onboarding & KYC/KYB
Verify new partners and conduct onboarding due diligence with automated identity verification and risk scoring.
✓ Make faster, more accurate onboarding decisions.
✓ Reduce compliance risk.
AML, Sanctions & Regulatory Screening
Screen entities for AML, sanctions, anti-bribery, and corruption risks. Reduce false positives and prioritizes high-risk alerts.
✓ Reduce exposure to regulatory penalties.
✓ Improve compliance posture.
Enhance Due Diligence
Automate due diligence, reporting, and compliance workflows.
✓ Make fast, defensible compliance decisions.
✓ Increase transparency.
For Procurement
Improve Supplier Visibility and Screening
Gain visibility across supplier tiers and manage risk consistently across onboarding, screening, and ongoing monitoring.
Supplier Identification & Onboarding
Identify, evaluate, and onboard the right vendors with predictive scoring to prioritize the best suppliers and automate onboarding assessments.
✓ Quickly identify and select suppliers aligned to your goals.
Supplier Risk Screening & Evaluation
Screen suppliers for financial, operational, and sanctions risks. AI-driven risk models detect hidden risk signals and reduce false positives.
✓ Reduce exposure to high-risk vendors.
✓ Make confident sourcing decisions.
Supply Chain Visibility & Optimization
Gain a more complete view of supplier networks and uncover hidden dependencies.
✓ Improve decision-making.
✓ Control costs.
✓ Navigate disruptions.
For Finance
Take Control of Financial Risk
Make consistent credit, risk, and cash flow decisions across the enterprise with greater visibility into customers and portfolios.
Credit Risk Management
Assess customer credit and set terms with predictive credit scoring and automated credit decisioning.
✓ Reduce DSO.
✓ Get paid faster.
Optimize Collections & Automate AR Management
Streamline workflows and increase efficiency with automated collections and cash applications and facilitate payments.
✓ Protect your revenue.
✓ Improve cash flow.
Financial Data Management
Seamlessly integrate trusted financial risk data into your existing workflows.
✓ Make better business decisions.
For Sales
Sell to the Right Buyer, Faster
Surface and prioritize the opportunities that matter most, then engage buyers with the right context at the right time.
Accelerated Sales Prospecting
Identify and engage your best buyers before your competitors can reach them.
✓ Land deals more often.
✓ Increase your win rate.
Account Intelligence, Research, & Prep
Engage with relevancy by equipping sales with actionable intelligence before every interaction.
✓ Improve your win rate.
✓ Increase seller productivity.
Opportunity Identification
Identify new business, cross-sell, and upsell opportunities with intent, predictive analytics, and more.
✓ Increase ASP.
✓ Accelerate sales.
✓ Mitigate churn.
For Marketing
Reach the Right Audience
Connect audience data, buyer signals, and campaign execution to improve targeting precision and overall marketing performance.
Identify & Prioritize Target Markets
Discover your total addressable market (TAM) and ideal customer profiles using predictive analytics and account propensity scoring.
✓ Improve pipeline quality.
✓ Increase average selling price (ASP).
✓ Convert and close faster.
Website Visitor Identification
Discover which businesses and personas are visiting your website.
✓ Immediately identify underperforming web pages.
✓ Understand whether your target accounts are reaching your web pages.
✓ Identify new markets for expansion.
Digital Audience Activation
Activate digital audiences to improve campaigns using firmographics, buyer intent, predictive analytics, and more.
✓ Minimize ad waste.
✓ Improve targeting efficiency.
For Data
Build a Trusted Data Foundation
Standardize and unify core business data across systems to create a consistent foundation for decisions, workflows, and analytics.
Unify and Resolve Entity Data Across Systems
Match, dedupe, and unify customer, supplier, and partner records across systems.
✓ Clean data and improve consistency.
✓ Eliminate duplicates.
✓ Deploy a single, trusted dataset across the enterprise.
Single View of the Customer
Create the golden record with a unified, 360° view of each company across hierarchies, corporate linkage and relationships.
✓ Gain a better understanding of customer, supplier, and partner relationships.
✓ Improve engagement and decisioning.
Data Enrichment & Insight Activation
Append firmographics, hierarchies, and external intelligence to internal data — adding missing attributes and surfacing hidden insights.
✓ Create more complete and actionable profiles.
✓ Strengthen targeting and risk analysis.
✓ Identify new opportunities.
D&B Commercial Graph
The Context Layer for All Use Cases
Use cases differ by team — the foundation does not. Every agent runs on the same verified entity data, persistent identification, and governance that live in the D&B Commercial Graph.
Explore the D&B Commercial Graph
Dun & Bradstreet's verified business data, refined over 180+ years and anchored by the D-U-N-S Number, is the ground truth your AI needs.
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